Why I Created Elev8or To Change (The Real Story Behind the Program)

My heaviest years on the left and over a decade of weight kept off on the right.

This is the most personal thing I’ve written for the website so far. Not because it’s emotional in a dramatic way, but because it ties together the last twenty-five years of my life. If you’ve read any of my other blogs, you already know the general outline: years of struggling, years of binge eating, years of failed diets, years of chronic pain, and eventually losing 100 pounds and keeping it off for more than a decade.

But this post isn’t about the weight loss itself. It’s about why I built Elev8or To Change. Why I spent years creating it. Why I believe in it. And why I think it matters.

This isn’t a sales pitch. This is the truth behind it.

Why the weight loss world failed me

The plans I tried assumed your life was perfect. Mine wasn’t

For most of my life, the weight loss world didn’t just fail me. It made everything worse.

I grew up surrounded by “motivation culture”, where the solution was always to try harder, want it more, eat cleaner, train harder, stop being lazy, or magically turn into someone with a perfect routine and perfect willpower.

None of that ever worked for me. Not once.

The plans I tried assumed your life was perfect. That you could meal prep your week like a contestant on MasterChef. That you could train like an athlete with zero injuries. That you’d never binge. Never stress eat. Never have a bad day.

Meanwhile, I was binge eating like it was a sport. Shop-hopping so it didn’t look like I was buying enough junk food to feed a rugby team. Ordering from two pizza places on the same night. Doing “pre-binge salads” to pretend I was being healthy. Eating until I was in pain, waiting twenty minutes, then squeezing more in because “sure I’ve ruined the diet anyway”.

Programs didn’t know people like me. Most of them still don’t.

And when they failed, I thought I failed. I thought I had no discipline. No willpower. No self-control.

But the truth was simple. Those plans were never designed for people like me in the first place.

The real story behind my 100 pound weight loss

Nothing magical. Just small consistent habits repeated over time.

I didn’t lose weight because I suddenly found motivation. I didn’t wake up one Monday with a brand new personality. I didn’t turn into one of those people who loves kale, meal prepping and sunrise workouts.

I lost weight because I finally understood how fat loss actually works. Calories, habits, structure and consistency.

Not motivation. Not discipline. Not perfection.

And I learned all of this the hard way.

I spent 25 years overweight or obese. I developed stretch marks so quickly I looked like I was being unwrapped. I failed diet after diet. I quit everything. I restarted hundreds of times. I believed every weight loss myth on the internet. I thought exercise “spiked my metabolism" so much I’d reward myself with a binge. I tried Lipotrim three separate times. I drank Pu-erh tea by the litre. I wore an electric ab belt until it overheated.

It wasn’t pretty. It wasn’t impressive. And none of it worked.

What finally worked was boring. Simple meals. Repeating the same breakfasts and lunches. Tracking calories consistently, not perfectly. Keeping binge foods out of the house. Taking the drama out of weight loss. Focusing on small habits instead of big promises.

And then, just as things finally clicked, chronic pain showed up.

Lower back pain at 18. Burning feet at 19. Costochondritis that made breathing painful. Fatigue that made me feel like I was wading through cement. Years of misdiagnoses. Finally being told it was Ankylosing Spondylitis.

The irony of losing 100 pounds only to have your body start breaking down is not lost on me.

But even with chronic pain, I held onto what worked. Small steps. Simple habits. No perfection required.

That’s the only reason I kept the weight off.

The turning point: when everything clicked

Old me would’ve quit. This time I got curious.

January 2014 changed everything for me. After a miserable Christmas where I’d completely given up, I joined a local gym’s weight loss competition. I lost 20 pounds in eight weeks, not because of motivation, but because it finally gave me structure.

Then I stalled for six months. No weight loss at all.

Old me would’ve quit. This time I got curious.

I studied nutrition. I learned about energy balance. I realised my hangover Sundays alone were wiping out my entire weekly deficit. I learned about habits and systems and consistency.

And for the first time in my life, things made sense.

That was the moment Elev8or To Change began, even though I wouldn’t build it for another decade.

Why I built Elev8or To Change

I built this program for people who feel like nothing has ever worked for them.

As I became a personal trainer and later built my own home gym, I started working with people who reminded me of myself.

People who had failed 20 diets. People who thought they were weak. People who binge ate in secret. People who hated how they looked. People who thought they “just couldn’t do it”. People with chronic pain, exhaustion or stressful lives. People who were sick of motivation speeches. People who didn’t have time for 6 day training splits and meal prep marathons.

The weight loss world wasn’t built for real people. So I decided to build something that was.

Elev8or To Change is the program I needed when I was struggling. Not a diet. Not a challenge. Not a transformation camp. Not a hype based program that only works on your best days.

Something simple. Structured. Flexible. Realistic. Human.

Something that works even if:

• You binge sometimes

• You struggle with motivation

• You’ve been overweight for decades

• You have chronic pain

• You’re exhausted

• You’ve failed 100 times

• You hate cooking

• You’re busy

• You don’t trust yourself around food

• You doubt you can ever change

This isn’t a “be perfect” plan. It’s a “be consistent enough to make progress” plan.

What makes Elev8or To Change different

Most plans are designed for people who already have their lives together. E2C is designed for everyone who doesn’t.

It’s built from lived experience, not theory.

I’ve been on every side of weight loss:

• The obese side

• The binge eating side

• The chronic pain side

• The “I can’t do this” side

• The “why does nothing work for me” side

• The “finally figured it out” side

• The “kept it off for over 10 years” side

  
  

Most plans are designed for people who already have their lives together. E2C is designed for everyone who doesn’t.

It teaches you:

• How fat loss actually works

• How to track calories simply

• How to build habits that stick

• What to do when you binge

• What to do when you plateau

• How to adjust your calories

• How to meal prep without stress

• How to navigate social events

• How to deal with emotional eating

• How to stop relying on motivation

• How to maintain weight long term

And it does all of this in daily, easy to digest steps so you never feel overwhelmed.

No fads. No extreme rules. No banned foods. No misery. No guilt. No “start again Monday”.

Just a simple framework that teaches you exactly what to do and why.

A few self deprecating truths

If someone like me can lose 100 pounds, the approach behind E2C is clearly human proof.

If someone like me, a man who thought chillies burned fat, who wore an ab belt until it nearly exploded, who believed Pu-erh tea was going to melt away body fat and who could out binge a Viking king, can lose 100 pounds and keep it off, then the approach behind E2C is clearly built for real humans.

I didn’t create this program because I’m perfect. I created it because I’m not.

The real reason this program matters to me

I built this to show people that change doesn’t require perfection.

Elev8or To Change isn’t a business idea. It isn’t a January plan. It isn’t a polished brand.

It’s fifteen years of mistakes. A decade of maintaining. Years of binge eating. Years of chronic pain. Years of working with real clients. Years of studying nutrition and behaviour. Years of trying to make sense of my own mess so I could help other people with theirs.

It means a lot to me because I know what it feels like to be stuck. To feel ashamed. To feel like you’re failing at something everyone else seems to find easy. To feel behind. To feel hopeless. To feel like you’ve run out of chances.

I built this to show people that change doesn’t require perfection or motivation or superhuman willpower .It requires structure. Clarity. Understanding. And small steps repeated over time.

That’s it.

If you’re reading this and feel like you can’t do it

You don’t need motivation to take a small step. You just need the right plan.

I get it. I genuinely do.

I’ve been every version of stuck a person can be. And I got out of it. Not by turning into someone else, but by changing the approach.

You don’t need to become a motivated person. You don’t need to become disciplined. You don’t need to become perfect.

You just need a plan that treats you like a human being.

That’s why I created Elev8or To Change.

If you ever decide to join, great. If not, I still hope this blog gives you something important, the belief that you’re not broken, you’re not weak and you’re absolutely capable of changing your life.

Just not the way the old weight loss world told you to.

Real change starts small. And you don’t need motivation to take a small step.

You just need to start.

Start Your Transformation